Blockchain infrastructure has matured significantly over the past years, and its effects are now extending far beyond decentralized finance (DeFi). 

According to Brian Rudick, Chief Strategy Officer at Upexi, the next wave of corporate finance will unfold on-chain as companies increasingly adopt the technology.

Corporate Finance Is Moving On-Chain 

In an exclusive interview with BeInCrypto, Rudick highlighted the rapid rise of tokenized real-world assets (RWAs) as one of the clearest indicators that corporate finance is shifting into blockchain-based environments.

He pointed to one headline number: around $36 billion worth of RWAs are now tokenized on blockchains — a figure that has surged 160% in the past year alone. These include private credit, US Treasuries, commodities, alternative investment funds, and equities.

“We’re also seeing large finance and tech incumbents experimenting with blockchain technology more and more,” he said

Notably, this experimentation is quickly turning into a real deployment in 2025. As BeInCrypto recently reported, several major institutions have moved to active blockchain-based development. 

SWIFT, for example, is building a shared real-time ledger connecting more than 30 global banks. Google Cloud has introduced the Universal Ledger (GCUL), a neutral Layer-1 blockchain designed specifically for banks and capital markets.

Meanwhile, companies like Citigroup, Mastercard, and Visa are already offering,  or preparing to offer, blockchain-powered products to their customers.

“We expect this to accelerate if and when the US passes digital asset market structure legislation,” Rudick added.

Blockchain’s Real Impact Lies in Replacing Old Rails

When it comes to “on-chain corporate finance,” it could mean things like: a company putting its balance sheet on a blockchain, doing mergers and acquisitions using tokens, or raising money with tokenized assets.

But in Rudick’s opinion, this is not where blockchain will have the biggest impact right now. He believes the biggest opportunity is not forcing every corporate finance task, such as financial planning and analysis, onto blockchains. 

Instead, it lies in replacing the outdated infrastructure that underpins modern finance. He said that,

“The opportunity for blockchain technology to revolutionize traditional finance is much more around reimagining our currently antiquated financial rails – items like ACH or the credit card issuer networks that were created 50+ years ago and are slow and expensive.”

Rudick argued that although on-chain fundraising can provide advantages such as broader investor access, the full digitization of corporate finance will still lag due to two key factors:

“1) the perhaps larger and more immediate benefits of new financial rails like near-instant and free payments with stablecoins, compared to the current corporate finance construct that works comparatively well, and 2) less burdensome and already-defined regulations within certain areas items like stablecoin payments compared to less defined rules for onchain capital raising.”

Despite this, Rudick noted that tokenized assets already mirror the behavior CFOs care about: cash flow, liquidity, and yield. 

“There are some nuances, where, for example, it may take time for onchain liquidity to build, but where liquidity can also be offered outside of traditional market hours.  As finance moves more fully onchain, the benefits will outweigh the early challenges,” he disclosed to BeInCrypto.

Why Solana Emerges as a Leading Ecosystem for On-Chain Finance

When asked which ecosystems are best positioned to support this emerging on-chain financial layer, the executive pointed decisively to Solana. Rudick, who oversees Upexi’s cryptocurrency strategy — one of the leading Solana-focused treasury companies — cited several factors behind his assessment.

“Solana is the natural home for onchain finance, given its leading speed, cost, reliability, and as it is purpose built exactly for this. In fact, Solana’s North Star is what it calls Internet Capital Markets, where all the world’s assets trade on the same liquidity venue, accessible 24/7 to anyone with an internet connection,” he commented.

Rudick emphasized that major financial institutions, including FiServ, Western Union, Société Générale, PayPal, Visa, Franklin Templeton, BlackRock, Apollo, and many others, are increasingly using Solana to bring finance on-chain and capture its benefits.

The post Upexi CSO Explains Why the Next Wave of Corporate Finance Is Moving On-Chain appeared first on BeInCrypto.

Recently, crypto token listings on major exchanges have failed to generate sustained price rallies, signaling a significant shift in market behavior.

This comes as the entire crypto market remains under pressure, with investor sentiment deteriorating sharply as losses deepen across the board.

Are Crypto Exchange Listings Losing Impact?

Historically, major exchange listings have been accompanied by sharp price surges. This happens because listings often increase visibility, expand liquidity, and attract new buyers. As a result, tokens typically experience a rapid influx of trading activity and interest immediately after going live.

However, in November 2025, the trend has slowed. For instance, today, OKX, one of the leading crypto exchanges, announced the listing of SEI (SEI) and DoubleZero (2Z).

“OKX is pleased to announce the listing of SEI (Sei), 2Z (DoubleZero) on our spot trading markets. SEI, 2Z deposits will open at 3:00 am UTC on November 14, 2025. SEI/USDT spot trading will open at 7:00 am UTC on Nov 14, 2025. 2Z/USDT spot trading will open at 9:00 am UTC on Nov 14, 2025,” the announcement read.

Nonetheless, neither token saw significant gains. BeInCrypto Markets data showed that SEI has dipped by over 8% in the past 24 hours. At the time of writing, it was trading at $0.16. At the same time, 2Z has fallen nearly 5% to $0.16.

This subdued reaction isn’t isolated. Other major platforms show similar behavior. Coinbase added Plasma (XPL) and Toncoin (TON) to its listing roadmap on November 13. The former jumped by around 8% after nearly 90 minutes of the announcement, while TON rose from $2.0 to $2.05.

However, the latest market data showed that both coins were down today. XPL traded at $0.23, down nearly 12% over the past day. TON dropped 6.4% in the same period to $1.94.

Lastly, BeInCrypto reported that Binance listed Lorenzo Protocol (BANK) and Meteora (MET) yesterday. These tokens saw brief, sharp pre-listing surges—60% for BANK and 8.6% for MET—but quickly lost traction. The altcoins closed in red on November 13.

According to the latest price data, BANK has lost nearly 46% of its value in the past day alone. Furthermore, MET has slipped nearly 1%. This highlights how cautious capital inflows are diminishing the impact of exchange listings on price performance.

Market Sentiment Reaches Extreme Fear

The shift could likely be tied to deteriorating sentiment, which continues to shape trader behavior across the market. The Crypto Fear and Greed Index, widely regarded as a gauge of market sentiment, has plummeted into “Extreme Fear.” Yesterday, the index dropped to 15, its lowest level since February.

A surge of liquidations has amplified the market’s difficulties. CoinGlass data shows that over $900 million in long positions were liquidated over the past 24 hours. Overall, the crypto liquidations affected 249,520 traders, resulting in widespread losses and weakening their market position.

With confidence collapsing and liquidity thinning, traders may be more focused on preserving capital than chasing exchange listings. The market is now driven primarily by fear and defensive positioning, overshadowing the speculative enthusiasm that once fueled sharp post-listing rallies.

The post Major Exchange Listings Fail to Boost Prices as Crypto Market Sentiment Nosedives appeared first on BeInCrypto.